​

Creating more food choices for a better lifestyle

Nice to meet, I'm Karen - an entrepreneur, with over 25 years of experience, deeply rooted in the 𝙁𝙤𝙤𝙙 & 𝘽𝙚𝙫𝙚𝙧𝙖𝙜𝙚 industry. Culinary Passionist.

My business specializes in Strategy & Product Development – 𝙢𝙖𝙠𝙞𝙣𝙜 𝙗𝙧𝙖𝙣𝙙𝙨 𝙘𝙤𝙢𝙚 𝙖𝙡𝙞𝙫𝙚

Focusing on Global Markets. 

Working from Israel and Europe with Food companies / Producers / Wholesalers - Retailers / Importers & Distributors, on - 𝗙ood & beverage 𝙎𝙤𝙪𝙧𝙘𝙞𝙣𝙜 𝙗𝙖𝙨𝙚𝙙 𝙄𝙣𝙨𝙞𝙜𝙝𝙩𝙨 and 𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣.

• 𝙈𝙖𝙧𝙠𝙚𝙩 𝙋𝙚𝙣𝙚𝙩𝙧𝙖𝙩𝙞𝙤𝙣 feasibility-> Navigating products through the distribution channel B2B, B2C.

• 𝙈𝙖𝙧𝙠𝙚𝙩 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝, Product Management, identifying distribution channels - retailers wholesalers.

Identifying Food Trends, and consumer needs. consultant, Business Development.

• 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙈𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙚𝙧𝙨 and food companies, Importers, Chefs & HORECA.

• 𝘽2𝘽 - 𝘽2𝘾 𝙈𝙖𝙧𝙠𝙚𝙩 𝙂𝙧𝙤𝙬𝙩𝙝 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨, Export > Import specializing in the Israeli market and in the private label - Branding Packaging Design, rebranding, and food labeling regulation.

𝙈𝙮 𝙘𝙡𝙞𝙚𝙣𝙩𝙚𝙡𝙚 𝙞𝙣𝙘𝙡𝙪𝙙𝙚𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨: PASTIGLIE LEONE - BARILLA, TNUVA, STRAUSS GROUP, G.WILLI FOOD LTD, ARLA, SUGAT, HORECA - ISROTEL, TOMER LTD, etc’. 

I excel at 𝙞𝙙𝙚𝙣𝙩𝙞𝙛𝙮𝙞𝙣𝙜 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨 𝙖𝙣𝙙 𝙨𝙤𝙪𝙧𝙘𝙞𝙣𝙜/𝙥𝙪𝙧𝙘𝙝𝙖𝙨𝙞𝙣𝙜 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨 𝙛𝙤𝙧 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨. By identifying trends and products with potential sales in the Israeli market and beyond,𝙄 𝙝𝙚𝙡𝙥 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙚𝙭𝙥𝙖𝙣𝙙 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 𝙧𝙖𝙣𝙜𝙚 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙩𝙝𝙚 𝙣𝙚𝙚𝙙 𝙛𝙤𝙧 𝙨𝙚𝙡𝙛-𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜.

As a brand strategist, market researcher, art director, and brand representative, I take projects from concept to launch. My expertise also extends to Recipe Development, Food Photography, and Styling, Regulation requirements > ensuring every detail aligns with the brand's vision, and essence.

My agenda: promoting a healthier product range, driven by a Clean Label orientation. Contribute to people's lives by providing a Holistic and Healthier Lifestyle. Assisting consumers in making informed choices for food consumption is at the heart of my work. I find private-label solutions essential for our environment, by joining forces as an industry, we can foster sustainability and make a positive impact on our world.

𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 & 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗙ood and beverage  𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆.